I remembered when I was a child, I’d save up a portion of my lunch money every week to buy comic books from my favorite pop-culture store, Hall of Heroes, located in the Echelon Mall. Every inch of each wall of the store was absolutely covered with all sorts of things for sale, like comic-books, videos, DVDs, CDs, action figures, etc, and often behind the counter was Sal Fichera. Back then, I only knew him as the friendly owner of the store, and would lose myself for hours in deep conversation debating our favorite comic-books, heroes, movies, etc, and would find myself heartbroken, one day to find the store closed and abandoned. Stories traveled how Sal lost his store to a foul mall contract, and even the name of the store itself. I wouldn’t see Sal Fichera again for 10 years, until I saw that familiar face sitting as a salesman of a comic-book kiask with a new sign overhead: “Adventureland”. He hadn’t aged a day, and didn’t recognize me since I’ve grown up, but after a few hours of again, losing ourselves in conversation of our favorite subsets of pop-culture, he informed me that he was planning to buy out a dying Hot Topic in the Echelon Mall, determined to regain his footing at the mall in which he lost his business. He succeeded so, and even hired me as an adviser & cashier for the store. For this photo essay, I decided to use my time off to shadow his work and every day process as a manager and CEO of his store.