Home
A new name for a brand new beginning for old comic book shop "Hall of Heroes"

A new name for a brand new beginning for old comic book shop “Hall of Heroes”

CEO, Manager, & Owner Sal Fichera working store shipments, schedules, and events during his lunch break

CEO, Manager, & Owner Sal Fichera working store shipments, schedules, and events during his lunch break

Sal presents one of his employees, Steve, with a birthday muffin, reflecting his passion and extended friendship with his employees

Sal presents one of his employees, Steve, with a birthday muffin, reflecting his passion and extended friendship with his employees

A group of nine gather for one of Sal's events, this specifically being a card-game night for Magic: The Gathering & Cardfight: Vanguard

A group of nine gather for one of Sal’s events, this specifically being a card-game night for Magic: The Gathering & Cardfight: Vanguard

Marie Fichera, Sal's wife, is showing WWE Superstar Dolph Ziggler, some lotion he requested during their Meet & Greet Event at the store

Marie Fichera, Sal’s wife, is showing WWE Superstar Dolph Ziggler, some lotion he requested during their Meet & Greet Event at the store

Sal & Marie Fichera, owners of Adventureland, take a pose with WWE Superstar Dolph Ziggler after their Meet & Greet Event

Sal & Marie Fichera, owners of Adventureland, take a pose with WWE Superstar Dolph Ziggler after their Meet & Greet Event

I remembered when I was a child, I’d save up a portion of my lunch money every week to buy comic books from my favorite pop-culture store, Hall of Heroes, located in the Echelon Mall. Every inch of each wall of the store was absolutely covered with all sorts of things for sale, like comic-books, videos, DVDs, CDs, action figures, etc, and often behind the counter was Sal Fichera. Back then, I only knew him as the friendly owner of the store, and would lose myself for hours in deep conversation debating our favorite comic-books, heroes, movies, etc, and would find myself heartbroken, one day to find the store closed and abandoned. Stories traveled how Sal lost his store to a foul mall contract, and even the name of the store itself. I wouldn’t see Sal Fichera again for 10 years, until I saw that familiar face sitting as a salesman of a comic-book kiask with a new sign overhead: “Adventureland”. He hadn’t aged a day, and didn’t recognize me since I’ve grown up, but after a few hours of again, losing ourselves in conversation of our favorite subsets of pop-culture, he informed me that he was planning to buy out a dying Hot Topic in the Echelon Mall, determined to regain his footing at the mall in which he lost his business. He succeeded so, and even hired me as an adviser & cashier for the store. For this photo essay, I decided to use my time off to shadow his work and every day process as a manager and CEO of his store.

Leave a Reply